ABOUT US
OUR MISSION
Lavish Skin Care knows true beauty isn’t overcomplicated.
Our mission is to demystify and simplify hair and skin care
to reveal your most beautiful self—from the inside out—no
matter your age or stage.
We believe you can have it all: products that deliver
medical-grade efficacy while creating a little spot of luxury
and pampering in your day.
Be You. Be Lavish.
ABOUT US
Meet Catalina and Francine, the dynamic duo behind LavishMD. As mothers, business mavens, and proud Latinas, we defy expectations and believe you can have it all despite life’s challenges.
Our bond formed through shared experiences—raising special needs children, navigating divorces, and embracing the complexities of womanhood. Through thick and thin, we’ve stood by each other, celebrating triumphs and supporting each other through setbacks as true sisters of the heart.
Fueled by trust and confidence, we founded LavishMD, merging our diverse professional journeys into a powerhouse of collaboration and inspiration. Francine has shaped Sonoma Harvest & The Olive Oil Factory since 2004, and it is renowned for its exceptional olive oils, wines, and gourmet foods. Meanwhile, Catalina brings over 28 years of expertise in the medical spa industry, transforming skin and hair and revealing the inner beauty in people of all ages.
With nearly six decades of entrepreneurial experience combined, we embarked on a mission to simplify skincare with LavishMD. Our curated products offer straightforward solutions that celebrate beauty holistically, empowering everyone to embrace their confidence and radiance.
LavishMD isn’t just skincare and haircare—it’s a philosophy of resilience and growth. By nurturing ourselves, we inspire others to do the same. Join us as we uncover a path to living beautifully and letting the inherent beauty within all of us, unfold.
Catalina Wetzel
Catalina Wetzel’s journey into skincare began with a family heritage rooted in Mexico, where pioneering female role models developed a hyperpigmentation skincare line. Inspired by their formulations, Catalina’s entrepreneurial spirit and passion for skincare were ignited.
She honed her expertise with renowned plastic surgeons and dermatologists across the San Francisco Bay Area. Specializing in comprehensive skincare evaluations and advanced pre-and post-operative care, Catalina earned a reputation for excellence in addressing complex skin concerns.
With over 28 years of experience and deep knowledge of skin structure and regeneration, Catalina trained with leading brands like SkinCeuticals, Obagi, and Dermalogica. Her commitment to blending organic ingredients with pharmaceutical-grade formulations led to the creation of LavishMD.
Catalina’s mission is to make skincare and haircare accessible and understandable. She distinguishes herself in the industry by empowering clients with effective treatments and education.
Francine Brossier
Francine Brossier’s life story defies stereotypes and resonates with resilience. Originating from the Pacific Northwest, Francine’s early years were marked by caregiving for her family and a daring stint on an Alaskan fishing boat. Her journey led her to California, where she embarked on a career that would shape her into a visionary leader.
With a background in buying and product management roles at prominent companies like Costco and Smith & Hawken, Francine’s entrepreneurial spirit soared when she co-founded Sonoma Harvest & The Olive Oil Factory in 2004 with her then-husband, now business partner. Francine’s analytical prowess and strategic acumen propelled Sonoma Harvest’s expansion over the past 20 years.
Under her guidance, the company grew exponentially, from a small team to nearly 100 employees. Francine’s thoughtful approach and financial stewardship positioned Sonoma Harvest as a thriving enterprise that continues to partner with high-end brands and creatively innovate in the manufacturing space.
Francine epitomizes the power of perseverance and the transformative impact that comes from a steadfast work ethic and commitment to personal and professional growth.
How We Give Back
We recognized that by joining forces, we could develop skincare products that celebrate inner and outer beauty and uplift and support our community. In recognition of our commitment we donate a percentage of our profits to Shriners Children’s Hospital and Autism Speaks.
